10 Seconds of Snapchat Advice

By Kelsey Ogletree, April 5, 2017

Jason Peterson (@jasonmpeterson), chief creative officer of Havas Worldwide North America and the creative force behind the advertising agency’s break-off concept for emerging consumers, The Annex, shares tips for savvier snapping.

Don’t aim for perfect.

Snapchat is playful by design. There are no likes or comments. It is technology that can better help us experience the now, so don’t overthink it.

Go weird.

Snapchat logos show up in interesting places, like the bottom of airport security tubs. Think of Snapchat like a club for in-the-know cool kids. There’s no tutorial, so how you use it is up to you.Snapchat Advice Jason Peterson The Annex

Be creatively relevant.

Snapchat doesn’t drive sales—not yet anyway. But you can use it as a way to invite people to experience something or get something for free, which could entice them to buy in the future (think event tickets).

Blend online with offline.

Peterson threw a pair of shoes over a telephone line in downtown Chicago and posted it to Snapchat. The first person to post a photo of them in person won a free pair. Translate this concept for live events.

Filters are friends.

People play with branded filters for about 20 seconds. You’d be silly not to take advantage of this low-cost feature for events.

Create your own brand.

Like on any other platform, develop a voice and a look for your snaps. For example, one staffer at The Annex uses only emojis to create his own art on his Snapchat account.


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