10 Years of Twitter: Best Practices for Planners

By Kelsey Ogletree, March 21, 2016

Can you believe it’s been 10 years since Twitter put out its first tweet? A lot has changed since Jack Dorsey’s little tech venture went live in 2006, and we hope your online strategies have improved too. Try the this tool to find out what your very first 140 characters were, and in the meantime, brush up on five Twitter best practices from our archives.

> Focus on high engagement with the followers you have rather than trying to amass a large following of uninterested (or fake!) users.

> Retweet tweets you want to share with your own followers. Take time to leave your own comment with the retweet.

> Decide your Twitter strategy for an event ahead of time. Designate someone on your team to respond to attendee comments and questions, and make a game plan for how you’ll handle any negative posts. 

> Use platforms like TweetDeck, Hootsuite or Sprout Social to schedule tweets in advance.

> Don’t use Twitter solely to push your own content. Create engagement by having conversations with and responding to others in the Twitterverse. And remember, if you don’t have something nice to say, don’t say anything at all.

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