2019 15 Over 50: Michael Butler, CITP, CIS

By Connect Staff, April 29, 2019

Michael Butler CITP, CIS, works in Irving, Texas, as director of business development at Brightspot Incentives & EventsAs a 2019 15 Over 50 honoree, Butler discusses his passion for the events industry.

What I do: Hunting for new business opportunities matching our marketing program capabilities with client needs is my first passion. I help businesses drive engagement and results through motivational experiences offering fresh ideas and creative solutions—no cookie cutter here!

How I got here: I spent two decades with FedEx and learned so much from so many great servant leaders while working in customer service, retail operations and on many corporate projects and events that allowed me to develop a passion for travel. (My dad was a travel agent back in the early ’70s in our hometown; mom, a 30-year Hilton banquet waitress; and I married a flight attendant.) A good friend asked me to join Brightspot more than 10 years ago, and it has been the perfect match.

Greatest career accomplishment: Working with junior marketing executives sharing wisdom and experiences helping them to aspire and achieve more. I’ve also won the SITE Excellence Award- Leadership and multiple Brightspot President’s Awards.  

Specific improvement I’ve made: I put a focus on continuous process improvements in sales and marketing, solutions design and sourcing. Driving efficiencies through CPI has enabled us to double the size of our firm including the number of employees past 10 years.

What I am working on now: Incentive travel trips from California to Florida, the Bahamas, Ireland, Cote d’Azur and B2B hospitality events at Pebble Beach (home of this year’s US Open), along with many other marketing programs worldwide! Brightspot is also launching our new Ignite 3.0 Incentive Platform with a creative design element and powerful customization options to support any sales incentive program.

 What I do outside of work: I serve on Collin College Hospitality Advisory Board, Omni Hotels & Resorts Customer Advisory Board and Centerpoint Church Executive Leadership Team. I completed an Ironman and coach triathlon.

(Visited 91 times, 1 visits today)

Connect Corporate is proud to present our inaugural class of 15 Over 50. These individuals are leaders, mentors and stars who moved the events industry

Stephanie Donoho, administrative director of the Kohala Coast Resort Association dispels myths from the Big Island’s 2018 eruption.

Planner to the stars Chad Hudson discusses a decade’s worth of creating memorable events in La La Land.

Explore Monterey, California, where the great outdoors awaits groups.

Hard Rock Riviera Maya will rock you—Dive into a new way of producing meetings with wellness-centered accommodations, activities and more.

No one wants to waste time during meetings—follow these 5 steps to make your time spent more effective.

The only thing we can assure you of, even though you don't know where you're heading for your team-building event with Mystery Trip, is that you will have

Katherine Lo, founder and president of Eaton Workshop and Sheldon Scott, director of culture at Eaton DC give us an inside look into the trendy DC stayover.

Stephanie Klett, Wisconsin’s Secretary of Tourism for the past eight years, was named as the new president and chief executive officer of VISIT Lake

Explore Squaw Valley, California, where the great outdoors awaits groups.