Heather Herrig, CMP, 39, works in Roswell, Georgia, as owner and president at Every Last Detail. As a 2019 40 Under 40 honoree, Herrig discusses her passion for the events industry.
What I do: Through my company Every Last Detail, and for each of my clients, I am privileged to help accomplish goals by bringing people together. I love getting to the heart of what the meeting or event is intended to do—and pushing the value even further. I know we’ve made a real difference when everyone walks away feeling that sense of increased energy and purpose.
How I got here: Like so many in our industry, I came into my role a little sideways. I was an English major and attended a graduate program in publishing, hoping to become a big-time editor at a big-time publishing house in New York. However, I graduated from this program right before Sept. 11, 2001, so my life took a different turn. After a few years as a freelance writer, I found myself working for a financial/insurance company in their events department and knew I was home. Five years later, I started my own meetings and events firm and each day has been an absolute privilege.
Greatest career accomplishment: I once came on with a client and planned their annual meeting in about three weeks. They had experienced some recent personnel changes, which included the team responsible for the planning. Surveys and testimonials showed it was their best meeting yet.
Impressive stats: To date, for every event I’ve planned for a client, I have made or saved them more money than they invested in me, showing a positive return each and every time. I am extremely proud of this achievement and do all I can to continue what’s become a foundational commitment to my clients.