Jessica Zell, 26, works in Delray Beach, Florida, as marketing manager at Paragon Events Inc. As a 2019 40 Under 40 honoree, Zell discusses her passion for the events industry.
*Connect with Zell on Instagram.
What I do: I proudly lead the strategy and development of our internal and external marketing plans, including the budgets, labor metrics and performance goals for each area. Our in-house department serves a multitude of industries and offers comprehensive support for print and digital marketing. On a regular basis, I contribute to the brand concept, graphic and web design, email marketing, social media, public relations and on-site signage installation for client accounts.
How I got here: I often credit my high school drafting and design program for first allowing me to explore varying marketing equipment and tools—ranging from screen printing presses to digital software. It inspired me to attend Florida State University, where I participated in several internships and experiences to develop a strong portfolio. Through professional connections, I was then introduced to Paragon Events Inc., of which I am extremely thankful, especially for recognizing my potential and continuing to fuel my true passion.
Greatest career accomplishment: In October 2018, I put forth the initiative to strategize and write a conference session script, featuring Hanson Robotic’s Sophia the Robot, for the Hawaii Global Tourism Summit. The assignment included many moving parts (no pun intended) and challenged me to incorporate a futuristic perspective, while still preserving the value of the human touch. For the same event and over two consecutive years, I have also led the development and facilitation of their full-scale signage plan, encompassing endless concepts, hundreds of materials, and multiple vendors to manage and work with.