2019 40 Under 40: Marcia Deem, CTSM, Relias

By Connect Staff, March 25, 2019

Marcia Deem, CTSM, 37, works in Raleigh, North Carolina, as events marketing manager at Relias. As a 2019 40 Under 40 honoree, Deem discusses her passion for the events industry.

What I do: I manage our events program, from strategy and budget, to on-site experience, and pre- and post-show integrated marketing campaigns. I drive support to sales divisions through lead generation efforts and I’m also responsible for brand awareness at each event and coordinating with key clients, conference planners and all other stakeholders to ensure visibility and engagement.

How I got here: I started my position with Relias in January after moving from Indianapolis to Raleigh for personal reasons. I’ve been in events for over eight years now and was also a marketing events manager before coming here. Working in the tech industry for more than two years definitely helped me getting this position.

Impressive stats: At my previous position, I created the events program from scratch, increasing the number of events from two in 2016 to 20 in 2017, and then more than 60 in 2018, keeping the ROI at three times our goal for events.

What I am working on now: I just started my new position with Relias and I’m excited to learn more about the industry.

What I do outside of work: I am very involved with the American Marketing Association. I love being outdoors and I’m excited for the summer here in North Carolina. I have easy access to the beach and the mountains—couldn’t ask for more.

(Visited 119 times, 1 visits today)

Connect Corporate is proud to present our inaugural class of 15 Over 50. These individuals are leaders, mentors and stars who moved the events industry

Stephanie Donoho, administrative director of the Kohala Coast Resort Association dispels myths from the Big Island’s 2018 eruption.

Planner to the stars Chad Hudson discusses a decade’s worth of creating memorable events in La La Land.

Explore Monterey, California, where the great outdoors awaits groups.

Hard Rock Riviera Maya will rock you—Dive into a new way of producing meetings with wellness-centered accommodations, activities and more.

No one wants to waste time during meetings—follow these 5 steps to make your time spent more effective.

The only thing we can assure you of, even though you don't know where you're heading for your team-building event with Mystery Trip, is that you will have

Katherine Lo, founder and president of Eaton Workshop and Sheldon Scott, director of culture at Eaton DC give us an inside look into the trendy DC stayover.

Stephanie Klett, Wisconsin’s Secretary of Tourism for the past eight years, was named as the new president and chief executive officer of VISIT Lake

Explore Squaw Valley, California, where the great outdoors awaits groups.

Trending