Travis Pham, CMP, 32, works in New York City as director of sales, New York at 360 Destination Group—A Destination & Event Management Company. As a 2019 40 Under 40 honoree, Pham discusses his passion for the events industry.
*Connect with Pham on Instagram.
What I do: I lead our team and we collaborate with meeting professionals to develop memorable and strategic experiences in New York. Our creative and operation team members bring years of valuable meetings and event production knowledge in crafting the destination experience.
How I got here: As a sophomore in college, I had the opportunity to intern at the JW Marriott Hotel Hong Kong in the sales and marketing department—I was hooked. From there, I was fortunate enough to open The Resort at Pelican Hill and Terranea Resort in sales and marketing capacities prior to representing Mandarin Oriental Hotel Group on the global sales team. My understanding of our corporate groups’ needs in the hotel world translated to representing and servicing these groups at the Santa Monica CVB prior to joining 360 Destination Group and returning to New York, where I currently deliver mindful corporate experiences for our clients.
Greatest career accomplishment: My time spent on the SITE Southern California Board of Directors is one of my greatest achievements. I have met industry colleagues from around the world and have made lifelong friends. The board gave me the opportunity to develop our Young Leaders program and to lead our sponsorship committee in securing more than $125,000 annually to benefit our local charities.
Impressive stats: Our team exceeded revenue goals at 360 Destination Group by 30 percent in 2016 and 60 percent in 2018 by delivering on creative and meaningful corporate experiences for our clients. We also increased number of SITE Southern California Young Leader members by 230 percent from 2015 to 2018 with the support of our amazing committee members.
Specific improvement I’ve made: I helped develop a DMC Evaluation Tool that helps planners compare DMCs. The goal of the tool is to help planners evaluate potential DMCs, apples to apples, after proposals have been received. Planners score us and other DMCs they are considering to ensure that they feel confident in selecting the right DMC to fit their needs.
What I do outside of work: Cooking and entertaining are my go-tos on the weekends for family and friends. I’m also taking a screenwriting class—everyone has a story to tell! I also serve on the Human Rights Campaign steering committee, World Pride events committee and volunteer with NewFest (an LGBTQ film festival). Professionally, I serve on the MPI Greater New York Marketing & Communications committee.