Alexis Kereluk, BBA, 32, works in Vancouver, British Columbia, as partner of ConnectSeven Group. As a 2017 40 Under 40 honoree, Kereluk discusses her passion for the events industry.
*Connect with Kereluk on Twitter.
What I do: I am a partner in ConnectSeven Group, a new age, unconventional firm focusing on regional and national development. We provide event management, research, strategies, and consulting for tourism and socio-economic organizations. I am in charge of strategy and research for all of our clients. Every event we do starts with a foundation built on strategic research; best practices; trends in tourism, meetings and our client’s specific industry; and thorough stakeholder collaboration through surveys and interviews.
How I got here: My career path took me from event promotions to hotels through the Vancouver 2010 Olympics, when I finally discovered meetings and conferences. It was through the next five years when I started to realize meetings and events were a lot less about a fancy pillow to sleep on and much more about economic and global development. This realization resparked my passion for the industry and drove me toward destination consulting where I could lead projects that worked to enhance MICE and leisure tourism globally. Being a partner in an organization finally came to fruition after attending PCMA 2016 where I ran into an old colleague who was focusing on events related to tourism and economic development.
My greatest career accomplishment: There is no doubt that my greatest business achievement is the formation of ConnectSeven Group. I am so excited to be focusing all of my time in industries I am passionate about: tourism, economic development and socio-economic issues. I wish I could say starting a business is simple, but it has been a challenging year with roadblocks, speed bumps and unexpected turns. However, I have a great business partner who I am proud to work with, and along with our challenges we have had great successes for year one. I look forward to growing this business and hopefully incorporating a nonprofit foundation in the future.
Impressive stats: I brought in more than $750,000 to my organization as an account manager in a previous position, and I was recognized as meeting planner of the year at another organization.