Chrissy Devenny, 26, works in Los Angeles as founder and CEO at Dynamo Events. As a 2017 40 Under 40 honoree, Devenny discusses her passion for the events industry.
What I do: I help marketers and meeting planners dream up and execute live events that drive their business objectives, whether that’s driving demand generation through a series of road shows or an annual user conference, tying increased sales to a kickoff or incentive trip, or ensuring an off-site boosts strategic alignment across their executive team. My passion—and experience prior to founding Dynamo—is in the technology industry, so I tend to work with tech companies and am sharply focused on leveraging what I learned in Silicon Valley to help “Silicon Beach” companies grow in Los Angeles.
How I got here: I started out in the floral industry but made a quick shift to the tech industry as a marketing event coordinator. I loved the combination of creativity and strategy that the role had to offer and eventually grew to manage global events at my company. Ultimately I decided I wanted to help other marketers and event planners like myself produce better-performing events, which is why I started Dynamo.
My greatest career accomplishment: I’m most proud of taking the leap to leave my cushy corporate job with colleagues I loved in favor of starting Dynamo. Seven months in, my most exciting achievement so far is producing an eight-city road show across the U.S. for a leading technology company.