Jennifer Lucio Vargas, CMP, 35, works in Miami as founder, president and CEO of 305 Communications and Events. As a 2017 40 Under 40 honoree, Vargas discusses her passion for the events industry.
*Connect with Vargas on Instagram.
What I do: I manage and oversee high-profile events and meetings from inception to completion. There is no typical day, as one day I could be working on an event budget, coming up with an event concept and design, or being on the phone with Secret Service planning security for a VIP.
How I got here: I got into events accidentally as my background was in public relations with a focus on radio. Although I had worked media rooms at national conventions and witnessed event planners at work, it wasn’t until I got into the industry that I realized this was my true calling. My first opportunity was assisting in planning a large national Hispanic convention. It was then I realized the need for multicultural event planners who understood this market, so I decided to work with clients who needed that help.
My greatest career accomplishment: I have worked with every sitting U.S. president since Bill Clinton, as well as several other heads of state. To think I began this business by myself 10 years ago and accomplished that within the first decade is a huge matter of pride for me.
Impressive stats: We typically come in under budget for every client event. Throughout the event planning process, we are consistently taking a look at the costs and coming up with creative ways to stretch the budget and make it work. At the end of the day, saving money is one of the most important deliverables we can offer our clients.