Rachel Hofstetter, 32, works in Salt Lake City as chief marketing officer at Chatbooks. As a 2017 40 Under 40 honoree, Hofstetter discusses her passion for the events industry.
What I do: I run marketing for Chatbooks, which lets you make easy photo books for or from your event, and Guesterly, the modern guest guide that lets you make “who’s who” directories for events.
How I got here: I ended up in events fortuitously while I was trying to solve a problem for my own wedding. When my husband and I got married, our guests were coming in from all over, and we wanted to make it easy for them to get to know each other. So we riffed on the physical “face book” booklets from college and made a booklet featuring everyone’s name, picture and a fun bio. It was a hit, and soon we were making them for friends of friends, and then getting requests to sell them. Guesterly was born!