Shannon DeSouza, MBET, 30, works in Vancouver, British Columbia, as director of sales and industry relations at Attendease. As a 2017 40 Under 40 honoree, DeSouza discusses her passion for the events industry.
*Connect with DeSouza on Twitter.
What I do: I get to educate the industry about event technology through presenting at conferences all over the world, and showcase how event profs can simplify event management by utilizing the Attendease event automation platform.
How I got here: It was kismet! I started in this industry as a social events entrepreneur 10 years ago as a side hustle, all while keeping my day job working for some of the largest tech firms in the world. About four years ago, I was looking for my next challenge when I stumbled upon an event app company. I knew event tech was where I was supposed to be—it combines my passions for events and technology.
My greatest career accomplishment: To date, my greatest achievement is completing my masters in business, entrepreneurship and technology from University of Waterloo in 2010. I rely on this education daily to add real business insight and value to the meetings industry.