Storey Pryor, 33, works in Phoenix as senior director of events at Isagenix International LLC. As a 2017 40 Under 40 honoree, Pryor discusses her passion for the events industry.
What I do: I oversee Isagenix’s event culture in North America and define how we infiltrate the 13 countries Isagenix is in. I am responsible for nearly 60 events per year in North America, our largest being Celebration, which has 14,000 attendees and spans four days. Our events are our company’s platform for driving our brand, products, business, and personal and professional development.
How I got here: I’m persistent—borderline annoying—and can somewhat become a stalker when I want something! In sales for an event production company, I “stalked” Isagenix for six months to get them as a client. Frequent office drop-ins, endless emails, calls, snail mail, etc. My final approach: I sent life-size boxes full of balloons, confetti, party hats, horns, streamers and a note saying, “Let me help you celebrate Celebration.” The day after, I got a call from Isagenix saying they were allowing me to bid on their next event. I won the bid and worked as a vendor, their executive producer, for four years. In 2013, they hired me to be their full-time internal director of events.
My greatest career accomplishment: On my desk I have a North America and International Gold Stevie Award for best conference in 2016; however, that isn’t my greatest accomplishment. I look outside my office at the extraordinary, talented event team around me. I’m most proud of them. These trophies wouldn’t be here if it weren’t for them. It takes an army to execute what we do, and I will always strive to create these experiences with the greatest team and bring together invaluable event partners who support our vision.