Torrye J. Metoyer, CMM, 34, works in Houston as senior marketing strategist of events at P2 Energy Solutions. As a 2017 40 Under 40 honoree, Metoyer discusses her passion for the events industry.
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What I do: I manage all customer-facing events, including but not limited to conferences, trade shows and regional meetings, as well as the annual sales kickoff meeting and incentive trip. I am responsible for site selection, contract negotiation, creating strategic event plans and managing the production of the event as well as the staff, promotion, budget, sponsors, speakers, hotel relations, registration website, social activities and post-event reporting.
How I got here: I began my career in the events industry as a marketing coordinator. In that role I assisted the director of marketing with speaker management, website design, promotions and hotel relations. Each event we planned was a learning opportunity for me, and I requested to take on additional responsibilities as I learned more about event planning.
My greatest career accomplishment: For a working parent, deciding to go back to school or receive a certification in your field of expertise can be intimidating. In November 2015 I decided to enter the CMM program. Splitting my time between a 50-hour workweek and studying for the CMM proved to be quite the challenge. I received the prework in October, took the class in early November and spent the rest of November through February 2016 solving a business case (the final project for the class) that could be used in the real world. The announcement that I passed the course came in March 2016. I was ecstatic. I challenged myself, put in the time and effort, and achieved my goal of obtaining the CMM designation.