Shani Ben-Shlaush, CMP, 29, works in Washington, D.C., as experience marketing manager at Neustar Inc. As a 2017 40 Under 40 honoree, Ben-Shlaush discusses her passion for the events industry.
What I do: I am responsible for managing a multimillion-dollar budget that goes across various buying centers and verticals. It is my responsibility to accurately allocate these dollars across partnerships, customer experiences and industry sponsorships. I work closely with each internal stakeholder to develop a strategy, maximize our reach and make each front-facing interaction unique, memorable and personalized.
How I got here: During my sophomore year of college I landed an internship in the marketing department of Leading Authorities, a speakers bureau headquartered in Washington, D.C. I had already declared myself a government/politics major, but it didn’t take long to realize marketing and events was my true calling. I spent six years improving Leading Authorities’ reach in the U.S. while also launching their presence in Europe and Asia. In 2015, I made the switch to corporate events managing trade shows and customer experiences worldwide.
My greatest career accomplishment: In 2016, I developed and managed Neustar’s first-ever customer road show for our compliance team that visited four different cities and influenced $2 million in revenue.