Wendi Wang, CMP, 32, works in Dublin, California, as Vice President of marketing events at CallidusCloud. As a 2017 40 Under 40 honoree, Wang discusses her passion for the events industry.
What I do: I oversee and manage CallidusCloud’s global event strategy, processes and execution.
How I got here: I inherited my love of party planning from my mother who loved to plan parties and gatherings for friends and family. While studying at Cal Poly Pomona, I interned at a production company in Los Angeles that produced fashion shows and was immediately hooked. I love the excitement of being backstage and the adrenaline rush of the moment. I knew at that moment where I wanted to take my career. From there, I worked at a wide range of marketing agencies producing events in the fashion, automotive and tech industries.
My greatest career accomplishment: My greatest career accomplishment thus far has been upleveling the CallidusCloud C3 user conference experience. By shifting C3 from a product-centric to a customer-centric event, we were able to increase number of attendance by 40 percent year over year and have had an over 95 percent show rate each year.