In the past few years, the Golf Team at Golf Trip Junkie has been very fortunate working with some large corporate groups. In particular, there is one group of 56 golfers that are a part of a fantastic golf event each spring.
Prior to working with us, they held an annual event for 12 years. However, their event has been elevated since working with us. In working with this one particular group, here are what I consider to be, 6 key components that they do very well for the best chance of a successful event.
Have a Name
This particular group’s golf tournament goes by The SeniorBud Invitational, named after one of its founding members for the annual event. Naming the event makes it bigger than just a regular golf outing, and over time, it has a certain level of nostalgia associated with it. In 2019, the event will be rebranded to coincide with recent mergers and rebranding, but we’re sure it will continue on with the SeniorBud legacy.
Have a “Rust Round”
The SeniorBud group likes to call their arrival day round the “Rust Round,” aka a practice round. It’s a great way to motivate folks to get out and have an early start to the event. Typically, with a group of 56 golfers, half show up for the “Rust Round.” The practice round is out of pocket while the rest of the. We recommend negotiating a grate for the group for this day.
Have a “Command Central”
Regardless of the size of the group, whether it’s eight or 60 or 100 golfers, selecting a location where the group can convene each night is paramount to success. A few years agom we introduced this idea to the SeniorBud group with a beautiful oceanfront home that slept 10 of their staff, while the rest stayed in 2-bedroom villas. After their day of golf, the group came back to “Command Central” for drinks, catered dinner and comradery. Now, this is a must for their events.
Efficient Planning and Communication is Key
Approximately three months out from the day of the event, we start having weekly one-hour conference calls. During these calls the leader of the SeniorBud group goes through a laundry list of things to be done, status updates and anything else that we can think of. This is a great way to approach it. If the purpose of this event is for it to be first-class for your clients and to encourage relationship building, then proper planning and taking it seriously is a must. This goes beyond just golf, so efficient planning is not negotiable.
Survey the Group
Following the completion of the event, send out a survey to all attendees. The sweet spot would be to send out a simple and efficient survey three to four days following the event. This gives people plenty of time to get caught up at work and not long enough that they forget just how much fun they had.
Of course, each year the survey may contain different questions, but the purpose is to gear it toward answers that demonstrate the event’s value, what attendees enjoyed about it and what can be improved on for future annual events.
Sean Petersen, an adventurous traveler and avid golfer, is the founder of Golf Trip Junkie. He has played hundreds of golf courses in every major golf destinations around the world. The company offers custom golf vacations with lodging and golfing and a carefully set itinerary to some of Sean’s favorite golf destinations.