Knight in Shining Armor
Security is an ever-growing concern for the events industry. Planners must have a contingency plan for every scenario these days—whether it be threatening weather conditions or a dangerous person on event grounds. That’s where Knightscope comes in. Available throughout the United States and used at stadiums, malls, hospitals and corporate campuses for companies like Microsoft and Uber, Knightscope’s series of crime-deterring autonomous robots are made to enhance security patrol. Each of the three models (and a fourth in beta testing) is equipped with four cameras for 360-degree video, thermal imaging, license plate and person recognition, two-way audio and weather sensors. The K1 model is stationary and will soon have the ability to detect weapons, while the K3 and K5 models are mobile for indoors or outdoors, respectively.
Place one robot at the entrance to registration, another in the parking lot and another in convention center halls. While the bots can be hired for a mere $7 an hour, the unarmed machines aren’t intended to replace human security guards, who will be needed on-site if a danger does arise. Instead, Knightscope’s bots are made to provide security personnel with real-time information to increase their awareness and help them do their jobs more effectively.
Drowning in Data
Artificial intelligence is often viewed as talk of the future. While much of it is, marketers have been using it for years, likely without even realizing it. In 2008, for example, MailChimp launched its Omnivore system, an abuse-prevention initiative that uses AI to scan every email created on its service to deter spammers.
But AI has increasing potential in data processing—so much so that studies show AI could pose a real threat to the vitality of data-related jobs. Leadspace, for example, is a B2B audience-management platform that, in December 2017, received $21 million to accelerate its research and development. Utilized by brands like Google, Microsoft, Intel, Oracle, SAP and many others, Leadspace uses AI to provide predictive intelligence and data to sales and marketing teams that enables them to find, target and engage with customers more effectively. Planners and their teams can use Leadspace to get a more educated prediction on whom to market to, which will in turn increase attendance.