Audrey Alloul, 38, works in Ness Ziona, Israel, as director, industry liaison and sales, at Kenes Group. As a 2018 40 Under 40 honoree, Alloul discusses her passion for the events industry.
What I do: I manage a team of 10 people, located in Israel, Amsterdam and Bulgaria. We are responsible for raising funds for our global medical and scientific through sponsorship and exhibition sales, educational & participation grants.
How I got here: I moved to Israel in 2004 from Canada, where I was managing a nonprofit organization, organizing events and leading fundraising initiatives. When I saw the Kenes job description, I was sure it was written especially for me, as I had experience in fundraising and always had an interest in medicine. I joined Kenes in 2005 as industry liaison and sales associate. I then worked as project manager, followed by operations manager. In 2015, I became director of the department I started in.
Greatest career accomplishment: I am especially proud of my ability to manage my team with a smile (and be appreciated and respected professionally) while balancing with my family life (three beautiful children ages 4,6 and 8,), and an executive MBA at Tel Aviv University (started this year).
Impressive stats: My department works on 30 to 40 conferences yearly and we succeeded to pass overall targets for sponsorship and exhibition sales by 15 percent last year.
Specific improvement I’ve made: Instead of a long PDF file, we created a simple and easy online prospectus with short explanations of each support opportunity
What are you working on now? I am now busy expanding our team and searching for new talents in Israel and Bulgaria.
What I do outside of work: In my free time, I enjoy my family. We like camping or quality time at home; I try to go to the gym (I love swimming best); and now I keep very busy with my Executive MBA.