Brent Turner, 39, works in Boston, as senior vice president, solutions—marketing strategy and technology, at Cramer. As a 2018 40 Under 40 honoree, Turner discusses his passion for the events industry.
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What I do: Cramer is a Boston-area event and experiential marketing agency that works with a collection of the worlds’ biggest global brands, including IBM, Dassault Systèmes, Sanofi Genzyme, Siemens and UPS. For our clients, I lead a handful of our teams—including strategy, experience planning, creative technology, analytics, and marketing. I still love getting into the work creating briefs, developing presentations, producing copy, and writing code for our engagements with clients.
How I got here: My career started inside technology startups, expanded through roles inside top marketing and advertising agencies, and, prior to Cramer, was further defined by time spent leading times as the chief digital officer inside MIT. Throughout this time, marketing and technology have continued to become more experiential. When a leadership opportunity to join a prestigious event and experiential agency arose—Cramer—I quickly jumped on it.
Greatest career accomplishment: I love that my career started with me being a very early member of not just one, but two startups that each had their own successful IPO. The specific projects I am most proud of include launching a new brand through Super Bowl advertisements; a massive first-of-its-kind live event and webcast for Bank of America which starred Charlie Gibson, featured prominent people like Jeff Immelt, and streamed live on the homepages of Yahoo, Bloomberg, and other big-time late 2000s websites; and the amazing works my former MIT teams did in rebranding and relaunching MIT Technology Review, their publication and event business.
Impressive stats: In my role as part of agencies, our job is to drive impressive numbers for clients. My teams and I have recently achieved numbers like a 200-plus percent increase in visitors to clients’ event microsites, we’ve reached millions of people with an event’s live broadcast, and on.
But I am currently most proud of the “hockey-stick growth curve” seen in our own agency website’s analytics. Over the past year alone, we’ve had a 110 percent year-over-year increase in visitors to the Cramer website and our Alexa ranking continues to improve. This has been due to our own content marketing and the growing popularity of our newsletters.