2018 40 Under 40: Brent Turner, Cramer

By Connect Staff, April 2, 2018

Specific improvement I’ve made:  As an agency, the biggest improvements we are making are the complete transformations of a client’s flagship event for better engagement. This is driven by prevailing strategic trends, like exceeding the expectations of majority-Millennial audiences, and design trends, like the “festivalization” of corporate event experiences. These types of transformations can be hard for clients to tackle in just one year, so we have begun engaging in longer-term “vision design” programs. For example, for one of our key clients with a prominent user conference, we conceptualized what their event should be in 2020. This long-term vision allowed our teams and the client’s global teams to step behind the realities of today and build a roadmap for what a modern, successful event will look like for them in the near future.

What am I working on now: We saw 2016 was the year of virtual reality and augmented reality, while 2017 was the year of brain dates and facial recognition. In 2018, we see gaze-based interfaces and generative AI as what’s next. So, myself, our head of creative technology, and our teams are hands-on with how we can bring these technologies to the experiences we are creating for clients.

What I do outside of work:  As someone who loves technology and media (for example, I am a member of the National Academy of Television Arts and Sciences, the organization that bestows Emmy awards), it surprises many people to know that my wife and I keep our household “media-light.” With our two young boys, we spend time outside, cooking, and reading. (I’m a huge proponent of the five-hour rule when it comes to reading and learning each week.) As a guy who has been part of startups, agencies and MIT, I love chaos, change and discovery. But I like that to stay at work, and outside of work, my family and I keep it very simple.

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