Q&A: Clarke Allen, Owner of CenterStage@NoDa and Clarke Allen Events

Q&A: Clarke Allen, Owner of CenterStage@NoDa and Clarke Allen Events

By Stephanie Davis Smith, September 13, 2016

If Clarke Allen, owner of Clarke Allen Events and CenterStage@NoDahas his way, meeting and event planners will begin to think of themselves as storytellers above all else. In that vein, it’s no surprise that when the Charlotte, North Carolina-based event prof wasn’t planning elaborate events for corporate clients such as Hendrick Motorsports, Microsoft and Lowe’s Home Improvement, he found time to recently pen a book, “The Inevitable Box: A Quest for Significance,” and was dubbed “giver of joy” by poet and author Maya Angelou. Here, Allen shares his tale.

What’s a recent corporate event you’ve worked on?

We just finished a great three-day program for Volvo Financial, which is headquartered in Greensboro, North Carolina. They used Proximity Hotel in Greensboro and did a neat event in the Social Lobby. The next day we did a three-tiered event at Bryan Park. The final evening was an elegant dinner at Revolution Mills.

What do you mean by three-tiered?

I started creating my events in three acts and moving guests through the space [in parts]. We use different talent, entertainment and themes to accomplish that. For VF, we started with a gaming night, went into a dinner, and then hidden behind a faux wall was a casino party with 3-D mapping on the walls. I no longer consider myself an event planner, but more of an experiential storyteller.

Despite the tragic loss of life and immense damage to areas in Texas and Florida, the hurricane season has brought out the best in people.

Through a 48-hour trip with Marriott Convention & Resort Network, editor Kelsey Ogletree experienced surprising revelations about New York City.

Connect is returning to Louisville for its signature event in 2019. The announcement was made at a press conference this week.

Destinations considering marketing to marijuana tourists aren't blowing smoke. Take a look inside the growing cannabis tourism industry and how it may

Trending