Meeting professionals are spinning the reels and landing big hits with meetings and events held at casino resorts and gaming properties. This is a fact that hasn’t gone unnoticed by the $240 billion gaming industry, according to the American Gaming Association, as they court event planners with renovations, world-class dining options and amenities important in the site selection of other properties.
Take Tropicana Atlantic City in New Jersey, which recently redesigned its property entrance, overhauled 500 rooms in its Havana Tower, installed a $1 million Latin Grill station at on-site Cuba Libre Restaurant & Rum Bar and opened the funky Ivan Kane nightclub, all to the tune of $50 million. For what? To make sure events such as Northeast Surety & Fidelity Claims Conference coming in September keep booking—and rebooking.
As initiatives like Vegas Means Business keep Fortune 100 companies coming to The Cosmopolitan of Las Vegas, Mandalay Bay and Bellagio, even off-the-Strip properties in Las Vegas such as Tuscany Suites and Casino are snagging events like the 2016 Health Healing Happiness conference and expo, which pulled in yoga and fitness industry professionals in June. With low room rates offset by gaming revenue, large room counts, high-tech facilities, on-site conference centers and entertainment options, the bet max on meetings is paying off for gaming properties nationwide.
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