Emily James, 30, works in Dallas as director of events at 1st Global. As a 2018 40 Under 40 honoree, James discusses her passion for the events industry.
How I got here: I started as an event planning specialist who built registrations for small meetings for 1st Global. I began owning small roles in the planning of our national conference until I became the meeting planner for all our events. As many new meetings and initiatives were added to our event marketing strategy, I created new roles for meeting managers and now serve as director.
Impressive stats: I negotiated a multiyear contract for our two annual conferences, resulting in a reduction in spending of $250,000 annually while simultaneously committing to a two-year calendar and improving quality and client experience.
Specific improvement I’ve made: I’ve worked to create an extended team of partners who know our events, attendees, budgetary needs and preferences. We now have invaluable partnerships with the DMC Network, Omni Hotels and our production team led by the legendary Dave Barrett with AV Media.
What I’m working on: I am excited to integrate CSR projects into our national conference. Similarly, we’re utilizing our internal event strategy to deepen employee engagement and benefit our local community by completing 1,000 community service hours as a company this year.
What I do outside of work: I serve on the finance committee and worship team as a producer at Legacy Church in Plano, Texas. I’m also an avid reader and once read 99 books, cover to cover, in one calendar year. I have fallen in love with photography and enjoy taking portraits of my children.