Crafting memorable experiences is a No. 1 priority for incentive planners, but it’s easier said than done. Gregorio Palomino, founder of CRE8AD8 (sounds like “create a date”), uses his offbeat imagination to kick meetings up a notch with extreme incentives.
“When you look at our name, we have certain clients that gravitate to us,” says Palomino. “We aren’t a typical meeting and incentive planner; we’ll dig deep to come up with something creative.” Here, he shares two scenarios he’s pulled off for incentive meetings IRL.
Leave people stranded in the middle of the Las Vegas desert.
For a group of a dozen Marines, Palomino rented helicopters and flew attendees 30 miles from the Las Vegas Strip and into the desert. “We blindfolded them and put black nylon bags over their heads,” he says, noting attendees were left with only the basic essentials: a magnifying glass to start a fire, minimal snacks like granola, a knife and bottled water that would only tide them over until they found fresh water.
The group was broken into multiple teams, and each team had 12 hours to get back to the hotel. Most teams made it back within five hours and no one was injured, says Palomino.
Transform a chartered jet into a high-flying casino.
This event came with a hefty price tag, but it was well worth the spend, says Palomino. For an IT company, Palomino chartered a Boeing 737 and converted it into a functioning casino. “Upon arrival, attendees were given $10,000 in chips—real money,” he says.
The jet flew from Miami and circled international waters for four hours as attendees gambled inside for the chance to win ATVs, boats, trips or cash.
Palomino is one of Connect Corporate’s 2017 40 Under 40. Read more about his work and what he does for groups at CRE8AD8 here.