Fritz Smith Appointed Executive Director of the Central Pennsylvania CVB

By Seth Richtsmeier, April 10, 2019

Are there any branding experiences you had at Visit Philadelphia that could translate to success with the CPCVB?

Visit Philadelphia is a hot bed of innovation in the destination marketing industry with a talented staff to challenge you. The important takeaways I learned there include winning over the local population as they’re our best ambassadors, creating content, finding your brand message and reinforcing that brand on all channels consistently, and keeping it simple. We went from Greater Philadelphia Tourism Marketing to Visit Philadelphia. The former is a mouthful to say and people’s eyes glaze over. Change the name to fit the mission—what we want people to do—makes a lot of sense.

What makes Pennsylvania an international tourism destination?

You have two significant gateway cities with airports that people from overseas can get to, including a lot of direct flights. Philadelphia and Pittsburgh are both great cities with the amenities of big cities, great restaurants, walkability, history, art and cultural institutions, and professional and collegiate sports. In the rest of the state, including State College, Bellefonte and Centre County as a whole, you have beautiful outdoor scenery and recreational opportunity—great fishing, hiking and biking trails. No sales tax on clothing, which is a big deal. Our Eastern Seaboard location also makes it easy combine Pennsylvania with popular destinations like New York City and D.C. What international travelers get in the interior of Pennsylvania is authentic ‘small-town’ America with welcoming folks, charming bed and breakfasts, antique shops, and great local restaurants. It’s a very authentic American experience.

(Visited 68 times, 1 visits today)

Jordan Atherton, CMP, senior advisor and meeting and event planner at 1st Global, identifies how to create a risk management plan so your attendees are

Event designer Edward Perotti trots around the globe planning exquisite events that exude good nature upon his clients and their attendees.

Planners need to know the “why” to create direct business results for clients.

Check out this list of travel gear to ensure your next vacation or business trip is smooth sailing.

Connect Meetings talks to Sports Management and Tourism Director Chad McKenzie about Round Rock, Texas' expansion into tourism and meetings.

A New England destination guide of the local boozy businesses of breweries and distilleries.

Leftover food and flowers are put to good use through partnerships in the meetings industry.

Host an event that truly gives back.

Join your peers on both sides of the buyer/seller coin as we tackle some of the stickiest RFP issues and ideas on what to do about them.