What are your plans to bring more tourists to central Pennsylvania?
The plan is very much still in development stage, but the rebrand in early 2019 will be the kickoff point.
Are there specific markets you want to reach?
Many of our visitors are from Philadelphia, D.C., New York, New Jersey, and the Harrisburg area. Basically a 3- to 4-hour drive radius. As I look at our visitation though, I think we’re not doing as well in markets to our west and north, i.e. Pittsburgh, Erie, Buffalo and even Canada, and I’d like to explore ways that we can generate more visitors from that geography.
What do you want people to know about central Pennsylvania?
That many people call this area God’s Country because of its spectacular scenery and outdoor assets. I want people to understand that while attending a Penn State football game is great fun, there are many more reasons and seasons to visit central Pennsylvania.