Global Meetings Industry Day Puts the Events Industry Into the Spotlight

By Matt Swenson, April 14, 2016

Global Meetings Industry Day is the event industry’s Hallmark holiday as conceived of by the Meetings Mean Business Coalition. In other words, it’s a daylong celebration of face-to-face meetings on April 14 that also draws attention to the year-round value of those events.

New York City alone hosted 6.1 million delegates in 2015—one of the reasons the Big Apple is a major player hosting events on Global Meetings Industry Day, which is an expansion from last year’s inaugural North American Meetings Industry Day. “The importance of this day is for destinations like New York City to show the world that interacting on a personal level is something valuable and beneficial in creating long-lasting relationships that produce profitable business results,” says Jerry Cito, senior vice president of convention development at NYC & Company.

We talked to Cito and Rob Scypinski, senior vice president of industry relations, events and special projects at Hilton Worldwide, in separate interviews about the importance of Global Meetings Day and key industry trends.

Why have Global Meetings Industry Day?

JC: It’s a chance for industry professionals to come together annually and show the power behind meeting face-to-face on a global scale. Bringing together destinations from all over the world on this day displays a powerful message that meetings really do mean business, from providing thousands of jobs to building strong communities.

What are some ways to spread that message?

RS: At Hilton, our signature lines this week have factoids about the investment of meetings and the return you get. Our goal was to have everyone in the company [display] those, but it really is hard to get everybody, so we probably have about 8,000 people.

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