More than 100,000 full-time meeting and event professionals are currently employed in the United States, and the profession is projected to grow by another 10 percent over the next 10 years. The average planner manages 37 events per year, with 56 percent of those events requiring at least one in-person site visit—all adding up to 100 hours per year at minimum, not including hours (or days) spent traveling.*
Whew! Looking at those overwhelming numbers, it’s hard to believe this job didn’t exist a few decades ago. “A career in meeting planning?” asks Ann-Michele Ewert, CMP, who has managed conventions and meetings for many organizations as president of Vancouver, British Columbia-based Vero Consulting for the last 17 years. “I wish I had known this was possible many years ago when I began. If I had known this would be my profession, I would have researched and found the best possible training and education that would elevate my success.”
Good news, event profs: We’re aiming to give you a taste of exactly that in this guide to Ambition. Whether you’re just starting out or looking to move into a high-level position, we hope you’ll find something here that inspires you to advance your career. Happy climbing!
*Source: “Benchmarking the Modern Meeting Planner” (Social Tables, 2016)