How Hotels Use Color to Inspire Attendees

By Erin Caslavka Deinzer, August 14, 2017

Whether it’s by incorporating the bright, vivid colors of a region, boldly declaring an identity with a signature shade or deliberately avoiding the use of a neutral palette, hotels use color to add personality to a space.

When Sydell Group was envisioning its Saguaro hotel brand, it wanted to evoke the colors and casual style of the Southwest. That meant using bright yellow, orange and pink—the colors of the desert’s blooming flowers—in the design.

“People instantly feel happy and relaxed here,” says Matt Shough, general manager of the 244-room Saguaro Palm Springs in California. “Conference and meeting guests love our 14 distinctive colors so much that we’ve added a terrace overlooking the courtyard so they can soak in the energy our desert flowers provide.”

If the Saguaro uses a panoply of desert-inspired colors, Madonna Inn in San Luis Obispo, California, focuses on only one. Built in 1958 as the world’s first themed motel, the 110-room inn is recognized for its use of “Madonna pink.”

“Our banquet rooms pop with color,” says Banquet Department Manager Nicole Shackelford. “Planners don’t have to bring anything to decorate the space because we’ve already provided a cheerful backdrop.”

In the same color continuum—but at a 180-degree turn from that perky pink—consider Radisson Red. Flashes of attention-grabbing, fire engine red are splashed throughout each of its four international properties. Designed around the intersection of art, music and fashion, the hotels are hip, trendy and red-hot. Its spaces are ideal for planners looking to visually pump up the volume.

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