1. Scratch the word authentic from your vocabulary.
This theme ran through multiple sessions and keynotes. While educators encouraged attendees to be authentic in communication with an audience, they discouraged using the actual word.
2. See your company’s brand as more than a logo.
Alex Center, design director at The Coca-Cola Company, urged everyone to remember that your audience responds to and assists in building your brand. “Branding is not a logo. Branding is not packaging. Branding is not advertising. A brand is a feeling,” he says.
3. Make off-site events and sessions more competitive.
Shutterstock hosted Pixels of Fury, an Olympic-esque design night at the Tabernacle, a large historic theater in downtown Atlanta. Onstage, three graphic designers were given timed challenges in rounds with raised screens showing their work. The audience watched them battle it out and then voted on the winners.