2018 40 Under 40: Jennifer Mason, Medifast

By Connect Staff, April 2, 2018

Jennifer Mason, 31, works in Baltimore, MD, as manager of events at Medifast. As a 2018 40 Under 40 honoree, Mason discusses her passion for the events industry. 

What I do: I am responsible for the development, planning, organization, communication, and execution of all event initiatives and incentive travel for OPTAVIA, Medifast’s lifestyle brand. I strive to create a team-oriented environment as well as manage cross-functional efforts with the goal of creating quality events that are attractive and successful in showcasing our brand mission of lifelong transformation, one healthy habit at a time.

How I got here: In 2010, I made the bold decision to leave the banking industry and pursue a career I knew I would be passionate about: event planning. I initially took an entry-level position as an event coordinator for a privately owned event planning firm. Since then, I’ve made it a priority to mentor women seeking to make an impact within the industry, stay current with industry trends and always give myself the opportunity to learn something new. I held a variety of roles, including senior event planner, operations manager and assistant director of events. Each role provided me with a unique perspective and skills that shaped me into the meeting planning professional I am today.

Greatest career accomplishments: I managed my first international conference in Germany at the age of 27. Due to unforeseen circumstances, I was the sole event planner on the team and was challenged to single-handedly plan a 2,900-plus-attendee event in 60 days from start to finish and succeeded!

Impressive stats: In my current role, I have increased attendance at our largest event by 44 percent, as well as increased attendance at our exclusive, by invitation only, leadership event by 10 percent. I also negotiated a multi-year contract for our annual convention resulting in savings to our annual budget. And by implementing an automated self-service attendee check-in platform, my team was able to check-in 300 percent more attendees per hour than at previous events, significantly reducing wait times.

Specific improvement I’ve made: Within the last 12 months, I have implemented the following new event functionalities for OPTAVIA: Mobile App (CrowdCompass), a tool that brings our event to life on attendees’ mobile phones; and automated self-service attendee check-in stations (OnArrival 360) that drastically improved check-in wait times and service.

What I’m working on now: I’m working to create a sustainable event management program to reduce our carbon footprint. I’m also updating our event emergency management plan to ensure attendees and staff are prepared in case of an emergency. I am sourcing new venues for our 2020 and beyond events & incentives.

What I do outside of work: I am an active volunteer in my church community and traveling is my favorite hobby. I love to experience new cultures and try new things.

(Visited 511 times, 1 visits today)

Bermudian Dennie O'Connor was recently named the 2019 International Certified Tourism Ambassador of the Year. He shares tips to create great experiences.

Connect Editorial Director Matt Swenson was recently recognized as one of the 100 Most Influential People in the Event Industry by Eventex Awards.

Event professionals can’t do everything themselves. These apps streamline the planning process to help events run smoother.

Planners can work social and corporate events—if they have the right mindset.

Trending