2018 40 Under 40: Lisa Wallace, Visit Indy

By Connect Staff, March 30, 2018

Lisa Wallace, 34, works in Indianapolis as senior communications manager, conventions and meetings, at Visit Indy. As a 2018 40 Under 40 honoree, Wallace discusses her passion for the events industry. 

*Connect with Wallace on Twitter and Instagram.

What I do: Through strategic marketing and communications, I work every day to increase awareness of Indianapolis as a premier convention and events destination. My role, which didn’t exist until 2011 after $3 billion of new product came online, was created to share Indy’s story with event organizers, meeting decision makers and industry media daily. I work alongside our sales team to help book and retain business and alongside our convention services team to assist our customers in driving attendance to their events.

How I got here: I previously worked in sports marketing and communications while pursuing a Masters in Public Affairs – Nonprofit Management, and I am thankful I was able to transfer my skillset and passions to a position with Visit Indy.  

Greatest career accomplishment: Visit Indy has achieved record convention bookings and record tourism numbers over the course of my tenure, and I’m proud to be a part of the team that made that happen. Indy being named USA Today’s “No. 1 Convention City in the U.S.” is also a point of pride, and an honor that has turned the heads of meeting professionals across the country who previously wouldn’t have considered Indy.

Impressive stats: Visit Indy has booked more than 870,000 future group room-nights each year since 2014, up from an 815,000 benchmark prior to 2014. Indy also experienced record consumed room-nights in 2017 with 836,600.

What I’m working on now: Indy is gearing up to host MPI’s World Education Congress June 2-5, and I’m excited to lead Indy’s marketing efforts to capitalize on this unique opportunity.

(Visited 535 times, 1 visits today)

Experience Wisconsin’s cranberry harvest to grow closer as an organization with this roundup of cranberry-themed outings ideal for small groups

See how your group can come together with these six teambuilding activities in Georgia and Florida.

Planners can work social and corporate events—if they have the right mindset.

A New England destination guide of the local boozy businesses of breweries and distilleries.

Trending