2018 40 Under 40: Marie-Claire Andrews, Event Tech Tribe

By Connect Staff, April 2, 2018

Marie-Claire Andrews, 39, works in New Zealand as COO at Event Tech Tribe. As a 2018 40 Under 40 honoree, Andrews discusses her passion for the events industry. 

*Connect with Andrews on Twitter and Instagram.

What I do: I helped the Event Tech Tribe form and now I’m the glue that keeps it together. I build our brand by ensuring each Tribe member company is technically integrated, culturally aligned and utterly committed to being best in craft. I help customers smash their event tech goals by choosing the right tech; I help our teams work together seamlessly; and I evangelize about event tech around the world.

Greatest career accomplishment: Being elected as the first non-U.S.-based director of the Association for Women in Events, and seeing the event app our company built used at global conferences. 

Impressive stats: There’s been a 200 percent ROI for Tribe members in 2017; and I raised over $2 million for my event app company (ShowGizmo) and ran a user conference for less than the cost of a plane ticket to New Zealand. I also raised 50 percent more sponsorship for a 2017 conference than was raised the year prior.

Specific improvement I’ve made: I introduced audience-engagement technology, Glisser, to our conferences in New Zealand and Australia this year. While there was some worry this particular community wouldn’t participate, we had an average of 40 percent use during each session. We found out attendees’ likes and dislikes without asking and got more than 100 questions to follow up with cool content.

What I’m working on: I’m launching the #womenineventtech movement with Leonora Valvo, founder and CEO of Swoogo. There’s a huge opportunity for women to lead in this niche of our industry, so can’t wait to see it come alive.

(Visited 148 times, 1 visits today)

Innovative companies are ditching boring meetings and adopting effective practices. Lucid Meetings Co-founder J. Elise Keith advises how to do the same.

From table settings to signage and cocktail drinks, here's how Pantone's vivacious 2019 Color of the Year, Living Coral, can be incorporated into the details

Timo Kiuru begins his monthly column series with Connect writing about what conference speakers like himself are thinking when working with planners.

Experts agree events will grow in 2019, but what does that mean for trends throughout the industry?

Learn approaches and technologies that can be deployed to help meet business, brand, sales and marketing objectives for your events.