Sarah Schneider, 27, works in Seattle as event manager at Dynamic Events, Inc. As a 2018 40 Under 40 honoree, Schneider discusses her passion for the events industry.
*Connect with Schneider on Instagram.
What I do: My focus has shifted from general event logistics to primarily sponsorship sales and sponsorship management. On a day-to-day basis, I manage sponsor sales spreadsheet, draft and send email communications, have on-the-fly sponsor phone calls, work with other vendors and most importantly project manage numerous sponsors to make sure they are on track with all of their sponsor deliverables and experience at the show. Sponsor management is all about crafting relationships and talking.
How I got here: Through a family business in the footwear market, I was able to attend apparel and shoe trade shows, including outdoor retailer and magic trade shows before I enrolled in high school. I was fortunate to be exposed to all facets of operating a business and worked where needed. I love entertaining and planning my own personal parties but knew I wanted my career to be in the professional realm. I turned that passion and previous experience into a profession soon after college and have geared my professional path in the corporate and specifically large tech show sector.
Greatest career accomplishment: I managed almost 90 sponsors at one of the largest tech shows in the world during my first time as a sponsor manager.
What I’m working on now: I am focusing on a tech client’s worldwide partner events leading their sponsorship sales and sponsor logistics for their events in Washington D.C., Singapore and Prague.
What I do outside of work: I love exploring the great outdoors hiking, snowshoeing, paddle boarding and skiing. I am a big sports fan and love the Seattle Seahawks and Gonzaga Bulldogs. I am also a member of the Junior League of Seattle. We are an organization of women committed to promoting voluntarism, developing the potential of women and improving the community through the effective action and leadership of trained volunteers in the greater Seattle area.