Skyword: Telling Tales With Technology

Skyword: Telling Tales With Technology

By Wendy Helfenbaum, September 5, 2016

Forget corporate jargon, promotional messages and traditional advertising. Storytelling is what moves people into action and bonds them with a brand or an organization.

Enter Skyword, a content marketing platform and services company headquartered in Boston that aims to teach marketers and communicators how to develop a storytelling mindset within their companies while finding new ways to reach out and inspire through technology.

Skyword’s Forward 2016 conference, which took place June 22-23 at The Westin Boston Waterfront, drew about 300 marketing managers, directors, brand representatives and content creators from across North America. Through panel presentations, roundtable discussions and cocktail chats, the event explored the intersection of story and business.

Skyword ForwardThe mandate for Genevieve Colton, Skyword’s marketing and events manager, was similar to that of many meeting planners: to create exceptional experiences. “This year, we expanded our focus to audience activation, giving them opportunities to constantly engage before, after and during the event,” says Colton. Leading up to the conference, Skyword team members and clients shared their excitement for Forward in an Instagram campaign. An event app through DoubleDutch enabled the event organizers to push polls and surveys to attendees. Skyword also employed a social dashboard with Sprinklr, displaying attendee posts using the hashtag #Forward16.

(Visited 27 times, 1 visits today)

The founder of Red Velvet events says the events industry is behind the times when it comes to the RFP process.

Jennifer Cohen, author of “Badass Body Goals” shares five tips for healthy living on the road.

Vancouver is vying to be one of the greenest cities in the world, a huge plus for eco-minded planners, conferences and tourism.

These new hotels will make your events feel fresh in 2019 and beyond.

Netflix and Hulu documentaries demonstrate Fyre Festival’s superb social marketing efforts and poor planning.

Danielle Babilino rounds out her first year with Hard Rock International as its new senior vice president of global sales and marketing.

Wanderluster and Travel Channel star Samantha Brown shares her best tips on how to pack and travel smart.

No seasonal affective disorder for these Midwest cities, where meetings remain strong despite chilly temperatures like those seen this week.

Why is a meetings management policy not being readily adopted? Ben Hoeksma & Laura Konwinski tackle the issue here.

Wi-Fi fees are negotiable and there are ways to cut costs! Learn how to save money on your hotel event Wi-Fi.