Tiffany Graham, 37, works in St. Louis as president at Star Client and meeting planner at Ascension Health. As a 2018 40 Under 40 honoree, Graham discusses her passion for the events industry.
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How I got here: I started in marketing but really liked the events side of my job, so when I moved back to St. Louis from New York, I took some classes and asked my professor, Maria Schomaker, if I could shadow her at Kuoni Events. At lunch one day, the “meeting industry’s unicorn” Pat Schaumann walked in and asked if I wanted a job. Awestruck, I replied yes, and was given the opportunity to work with them on the initial phases of the 2009 Major League Baseball All-Star Game in St. Louis. From there, I signed up with Current Temp to discover other opportunities and serendipitously began at Ascension, where Deborah Hopkins became a wonderful mentor.
Greatest career accomplishment: My greatest accomplishment has been mustering up the courage to try my hand at entrepreneurship. I am also proud to say I was an MPI St. Louis Salute to the Stars award recipient, and a participant in IMEX’s Future Leaders Forum.
Impressive stats: Through Star Client, I have saved clients up to 52 percent on event expenses by redirecting programs to nontraditional venues, as well as created recurring events that increased the financial advisers’ new client referrals. I also work with a team of three other planners to successfully coordinate more than 300 events annually at Ascension.
Specific improvement I’ve made: I led the department in selecting and implementing new meetings registration software that saved the company 30 percent on registrations software annually.
What I do outside of work: My favorite thing to do in my free time is sleep. I also enjoy roller skating and zip lining.