Valerie Bihet Has Enjoyed a Fairy-Tale Career

By Matt Swenson, August 13, 2018

Valerie Bihet, owner of The Vibe Agency, says not to let the accent fool you. “I’m from Paris, Texas,” she laughs.

The next person Bihet convinces of her supposed origins will be the first in her 18 years of telling the joke. But you can’t blame a girl for trying, especially when she started her career in events at Magic Kingdom. A long way from her days as public relations and special events manager at Disneyland Paris, Bihet is still drawn to movies for inspiration. She finds ideas for new destinations to explore, F&B to serve and technology to try while enjoying a good film. “The Fifth Element” remains one of her favorites.

That’s just one of the many secrets to how Bihet has gotten so “goooood” at her job. Working on the behind-the-scenes crew at Disney, followed by Club Med and now her own company, Bihet is a veritable planning star.

All Eyes on Her

Now based out of Miami, Bihet confesses to having a wish list for clients, but brands have her on their dream team too. Dior, Cartier, Jaeger-LeCoultre, L’Oreal and Barclays have entrusted their events to Bihet. “In the luxury industry, when you work for one brand, all the other brands are watching you,” she says.

That pressure doesn’t scare someone like Bihet, who’s produced more than 1,000 events, including Disney’s 50th anniversary celebration, Club Med’s 50th anniversary and the Tour de France.

“I like challenges,” she says.

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