Why Conductive Ink Could Revolutionize Marketing

Why Conductive Ink Could Revolutionize Marketing

By Natalie Dupuis, November 18, 2016

The world may be moving in the direction of paperless technology, but U.K.-based tech company Novalia is in the business of creating high-tech print products: Take this conductive ink project, for example. It’s what the company calls an audio poster. Touching the print either outputs audio directly from the material’s surface or sends information to smartphones connected via Bluetooth. Some of Novalia’s creations include voting posters for the Google Impact Challenge and an interactive call for submissions poster for CLIO Health’s awards program. Take a look at three examples:

>> Create your own beat with the drum kit on the poster shown above. Each drumhead and cymbal creates its respective sound, making the flat printout come to life.

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