How the Color Code Defines Your Team

By Caroline Cox, June 6, 2017

Are you a blue, a yellow, a red or a white? According to the Color Code, a personality test using four colors to describe your character, it depends on what motivates you. The exam, which suggests a person’s core motive is innately present at birth, asks 45 questions about your childhood behaviors to offer insight into who you are as an adult as well as your strengths and weaknesses.

Created by author Dr. Taylor Hartman, The Color Code has been used as a teambuilding tool at companies like Kroger, Marriott, Raytheon, Wells Fargo and more. Jeremy Daniel, vice president of training at Color Code International, describes what motivates individuals in each color. In turn, planners can effectively leverage each personality type to cultivate a top-notch team.


RED = POWER

Reds are strong leaders who love a good challenge and thrive in competition. They’re to-the-point and assertive, which makes them ideal for getting things done. But beware: “Reds can be bossy,” says Daniel, “and they believe they’re always right.” He notes they often have argumentative tendencies and are direct in a way that can come off as impatient or critical.

When working with reds, Daniel says it’s important to be logical and stick to facts and figures. Reds can be intimidating at times, so approach them matter-of-factly, be direct and don’t take any pointed words they say personally.


BLUE = INTIMACY

People with this personality type thrive on maintaining relationships, are fiercely loyal, and often go above and beyond to ensure their team’s success. “[Blues] tend to be the most analytical and complex,” says Daniel. “Seek to understand them because they’ll feel like you’re making an effort to connect, and that’s important to their driving core motive.”

Planners can work best with blues by ensuring they feel valued through expressed gratitude and appreciation. It’s also key to not make them feel rushed, stressed out or guilty.

Nominations are due Jan. 15, 2018, for our next class of 40 Under 40 honorees. We are looking for the best young minds in corporate events and meetings.

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