How to Create a Snapchat Geofilter

By Hayley Panagakis, August 29, 2017

Ah, Snapchat or Instagram Stories—that is the question. Both have their pros and cons, but Sprout Social proclaims Snapchat the better option for relationship building and engagement. Encourage attendees to interact with your brand on-site by creating a custom geofilter.

1 Log in to Snapchat, then go to snapchat.com/geofilters and select “Business.”

2 Upload a premade geofilter or use a Snapchat template to design one online—no Photoshop necessary!

3 After your geofilter is created, select the dates and times you want it to be available. (Note: You can plan your geofilters up to three months in advance.)

4 Search for your venue.

5 Draw a fence around the area in which you want your geofilter to appear. Click and drag on points to edit your fence, or right-click to delete a point.

6 Note pricing, double-check times and dates, and click “Next” when you’re happy with your fence.

7 Give your geofilter a name, select filter type (business or personal) and enter business details.

8 Enter payment information.

9 Agree to Snapchat’s terms of service and click “Submit.”

10 Snapchat will review your geofilter and email you when it is approved.

11 Your card will not be charged until the filter begins running on the dates you selected. Snapchat will email you when it’s live and when it is completed.

12 After your event, log back in to your online Snapchat account to see metrics and details on your geofilter’s performance.

(Visited 47 times, 1 visits today)

Innovative companies are ditching boring meetings and adopting effective practices. Lucid Meetings Co-founder J. Elise Keith advises how to do the same.

From table settings to signage and cocktail drinks, here's how Pantone's vivacious 2019 Color of the Year, Living Coral, can be incorporated into the details

Timo Kiuru begins his monthly column series with Connect writing about what conference speakers like himself are thinking when working with planners.

Experts agree events will grow in 2019, but what does that mean for trends throughout the industry?

Learn approaches and technologies that can be deployed to help meet business, brand, sales and marketing objectives for your events.

Trending