On-site, capitalize on points of entry and modes of transportation, whether they are at the airport, motor coach transportation, hotel check-in, conference signage, etc. If you have attendees captive on a bus for 20 minutes from the airport to your hotel, why not play a video of what’s to come? Or in their hotel rooms, have a package waiting for them on their bed that reinforces your premier sponsor or invites them to the welcome reception. Think about how your event branding and signage has a welcoming and immersive effect on attendees when it’s on banners, wrapped posts, escalators, stairs, etc.
Once the event is over, how do you keep the momentum of your message moving? Follow up with participants using a post-event survey, where completing it will unlock a special discount for early registration for next year. Participants love to see photos of the event, especially if they’re in them. Compile a video highlight reel of the conference experience. You can use crowd-sourced photos from a social media contest or images from posts using the conference hashtag and share it on your social channels and in your post-event thank-you email. You can also offer a photo and document sharing space on your mobile app or event website, and run a social media memories contest, where attendees can post their own photos, to keep the fun going.
Jason Rudoy and Sydney Wolf serve as director of sales and event sales manager, respectively, for metroConnections, a conference and events services company. Together, they have spoken at industry events such as TS Tech Summit in Las Vegas.