Photography can be a hefty line item in event budgets. Maximize value with these five tips for savvier snapshots.
1. Educate your photographer.
Provide the photographer with a detailed timeline of key moments you want him or her to capture, in order of priority. Make a note of any VIP participants, locations or signage you need photographed. The more specific instruction the better, says event photographer Karli Myers, who has shot for Catalyst and other events.
2. Consider the big picture.
No pun intended. Think ahead to where you might use your images. Will you make large prints to hang in the office? Use them on a promo mailer? Need a variety for a website gallery and social media? Share your goals, including perspectives and angles, with your photographer in advance. If you’ll need shots for social media immediately, inquire about a quick turnaround, recommends Chris Savas, who has photographed events for companies like Lowe’s and Wyndham for 25 years.
3. Call in backup.
At minimum, recruit a trusted volunteer to serve as the photographer’s assistant. This volunteer can act as a runner who can deal with switching out full memory cards, toting extra lenses and handling other ancillary tasks. A second set of hands can free up the photographer to focus on shooting.
If significant conference events are happening simultaneously in different locations, hire a second photographer so nothing gets missed. “If you stretch your photographer too thin, the quality of the deliverable won’t be as high as any of us would like,” says Savas.