No matter how big your vision for staging, lighting and production is, budget rules all. Here are some ideas for questions to ask, new technologies to incorporate and tips on getting the best bang for different levels of your buck.
Stretch a Small Budget
> Put as much money as you can into content creation, whether it be video messaging, custom graphics or general branding. Allocate less for staging because content is more important.
> It makes your company look more polished if everything is branded. A Fortune 100 insurance company that had downsized its creative department had us handle all preproduced videos, branded speaker templates and iPhone-compatible materials. That helped stretch their small budget, and the pieces had life afterward on social media or other platforms.
> Special effects can be small but powerful. For a global legal research company’s sales event in Texas, we branded pieces of leather with their logo and filmed it with the steam and sizzle. We used the footage in a YouTube channel video with the corporate messaging.
> Consider a countdown video before the event begins. It builds anticipation.
> Ask your AV company if it can showcase Twitter feeds on screens to keep people engaged and promoting the event. Some companies have a strict no-social media policy during events, and others want the added exposure.
> Live streaming is a wonderful new capability. For corporations with overseas divisions that can’t attend an in-person event, we live stream speeches. Not everyone can travel, but employees still want to hear what’s going on.