There’s no doubt about it. Customizing some incentive trips is challenging.
Maybe you have a limited budget. Or maybe your group is gigantic. Well there is good news for you.
Her tips and examples below make it easier to customize every trip—regardless of guest preferences, destination, budget or group size.
Is it possible to customize incentive trips without having a lavish budget?
When honoring top performers, everything needs white-glove treatment. You strive to delight attendees at every turn. I encourage planners to personalize everything always, from the registration site to the final farewell. But this doesn’t mean always choosing the most expensive option.
For example, on a trip to Monte Carlo, planners created a pop-up flower market for guests. Winners chose from a selection of French hand-blown glass vases. Then they created bouquets with flowers of their choice. These gifts were delivered to guests’ rooms for fresh flowers during their stay. At the end of the trip, guests received shipping materials to send their vases safely home.
The hand-blown glass vases were wonderful keepsakes for a trip to Monte Carlo. But you can create less expensive but equally meaningful gifts. Work with a local pottery studio, for instance, to provide a selection of vases distinct to the region.
The key point is that it doesn’t cost extra to treat people like royalty and present compelling options to suit each guest’s personal style.
How do you create customized experiences when working in a new or unfamiliar destination?
It doesn’t matter if you’re new to a destination or a frequent traveler there. It’s always good planning to develop a strong network of partners who know local regulations and understand all the nuances.
This strategy paid off in spades on a trip to Havana, Cuba. Planners wanted to host the awards gala at Gran Teatro de La Habana Opera House, an icon of Old Havana, famous for its magnificent neo-baroque architecture.
Gran Teatro’s event space captured the spirit of the trip, which celebrated Cuban culture. However, planners were told the space was unavailable despite offers of flexible dates and budget. Taking the position of, “I’m the client (or prospect) with money to influence decisions” doesn’t work there. Even a full buyout offer couldn’t secure the space.
The fact is, relationships are all-important in Cuba. Achieving a desired outcome is often more about collaborating with destination partners who have an insider’s perspective on how business is done there.
To this end, a destination management company (Vaya Sojourns) proved invaluable. They helped navigate the complexities of doing business in Cuba. Through thoughtful negotiations, the team secured the space. Gran Teatro set the stage for an exclusive, VIP experience that would live on in the memory of each guest.
You’ve said planners should be cultural ambassadors. Can you elaborate?
As planners, our job is to be sensitive to the culture of the destinations where we work. This eases our path.
It’s not just about money; it’s about how you do business. As the example of Gran Teatro shows, people are more receptive to working with you if they know you hold their way of life in high esteem. They’re happy to share their pride in country and open to finding that balance that allows the local culture to shine.
This is how you deliver extraordinary, tailor-made experiences, rewarding to every partner and guest.