The American Hotel in Atlanta Merges Past With Present

By Matt Swenson, January 12, 2018

The aptly named Legacy Ventures knew The American Hotel, A DoubleTree by Hilton, was a prime property to be revitalized.

It’s walking distance to Atlanta landmarks like Georgia World Congress Center, Centennial Olympic Park and Mercedes-Benz Stadium. Better yet, the hotel is replete with history dating back to its 1962 opening.

As Atlanta’s only integrated hotel when it debuted, The American Hotel’s guest list included a who’s-who from the era. Elvis Presley, Jimmy Carter, James Brown, Nelson Rockefeller and Dr. Martin Luther King Jr., are among the most notable names.

That history, and the property’s place in Atlanta’s civil rights movement, separates The American Hotel as it emerges from a $16 million renovation completed in late 2017.

“There are so many beautiful hotels out there, but many are new builds and they don’t have a story,” says Marc Szymanik, director of sales and marketing at Legacy Ventures.

Back in Business

Legacy owns and operates five hotels in Atlanta’s downtown corridor, giving it about 1,200 rooms—315 of which are in the American—for conference goers and business/leisure travelers. All are new properties or recently renovated.

Szymanik says The American Hotel is the crown jewel because of its past, which is a central part of its future.

A 1965 Plymouth Barracuda is displayed outside the hotel. Inside, The Cloakroom Kitchen & Bar sports a Cold War-inspired design, down to the red phone situated in front of photos of John F. Kennedy and Nikita Khrushchev. Some of the restaurant’s televisions show security footage in black and white, too.

There’s 20,000 square feet of event space, giving planners the ability to stay in-house for venture to nearby attractions like the Georgia Aquarium and Center for Civil and Human Rights for off-site meetings and receptions.

As such, Szymanik expects the hotel to attract corporate events and be a part of citywides. Regional association gatherings could be interested as well.

But beyond the renovation and history, the location is among the best in Atlanta. That will be The American Hotel’s best selling point going forward, Szymanik knows.

“It really is a central area,” he says.

(Visited 100 times, 1 visits today)

Robyn Benincasa went from champion adventure racer to record-breaking paddleboat competitor. Now, she inspires others to reach their potential.

Wisconsin’s Lake Geneva delivers storied resorts, relaxed meeting facilities and off-site venues that capture the elegance and history of this Midwest

What you don’t know about human trafficking can hurt you.

Kim Hufham, president and CEO of Wilmington and Beaches CVB, declares the region is back open after weathering the storm.

With more than three decades in the hospitality business, Jay Stein works his magic to make things happen at Dream Hotel Group.

With more than 20 million domestic visitors having traveled to Washington, D.C., in 2017—a 4 percent increase over 2016—the boost encourages bustling

Event planners who’ve done Amsterdam many times can find new experiences with The Hague and Rotterdam in the Netherlands.

Trending