Reno Redefined by New Development

By Sam Boykin, October 3, 2018

Similar to Las Vegas, situated some 440 miles to the south, Reno rises miragelike from the Nevada desert, a buzzing cluster of flashing lights and noise surrounded by long stretches of nothingness. For visitors, it’s an appropriately dramatic introduction to what’s known as “The Biggest Little City in the World,” a moniker that Reno adopted in the late 1920s and which still adorns the city’s iconic arch.

Just steps away from the Reno Arch is The Row, a four-block expanse of three interconnected casino resorts that recently wrapped up a two-year, $100 million renovation. For meetings and convention organizers, it’s the ultimate one-stop shop, with a dizzying array of meeting spaces, restaurants, bars, guest rooms and entertainment options all under one roof.

The Row emerged as a newly branded destination after Eldorado Resorts Inc. acquired the Silver Legacy Resort Casino and Circus Circus Reno in 2015, uniting them with Eldorado Resort Casino. While the three resorts are all interconnected, each one has its own unique character and vibe.

The Eldorado is a boutique resort-casino, with upscale shopping, fine dining, live shows, and an entrance marked by a series of ornate blue and gold statues and fountains. The Silver Legacy is known for its big, modern entertainment, featuring well-known musical acts and comedians. (Also look for the 130-foot mining rig, a towering structure of pulleys, gears, scaffolding and pipes once used to extract ore from the earth.) The family-friendly Circus Circus has the popular Carnival Midway, with circus acts, from jugglers and tumblers, along with dozens of games. But with this being Reno, you can still purchase a frozen 100-ounce Pina Colada or margarita served in a bong-shaped glass just steps away from the arcade.

Combined, and with the completion of the recent renovation, The Row has about 130,000 square feet of meeting space, along with 14,000 square feet of prefunction space and a 500-seat theater. In addition, there are 25 restaurants (including the new Ruth’s Chris Steak House), 22 bars and lounges, 11 nightspots, more than 4,000 luxury rooms and suites, and some 227,000 square feet of gaming space, with 3,000 slot machines and 125 tables. There’s also the new Spa at Silver Legacy, which has a dozen treatment rooms, relaxation lounges, private hospitality suites, hydrotherapy soaking tubs, steam rooms, saunas, a swimming pool and an 8,000-sq.-ft. deck with a waterfall and fire feature. Adjacent to the spa is a state-of-the-art fitness center with cardio and strength-training equipment.

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