INSIDER SERIES | Jim Spellos, Meeting U.

By Collaborate Staff, February 19, 2014

Jim Spellos is the president of Meeting U., a company that focuses on technology training in the hospitality industry. In this video, Spellos shares some important tips for event planners who are experimenting and using social media and other online tools to connect with meeting attendees and client partners. His No. 1 tip? Be yourself. “I think when you start faking it, start marketing and start selling, it becomes disingenuous,” he says. “Social media is not a marketing arena and it’s not a sales tool. It’s a communication tool, and we tend to forget that.”

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