INSIDER SERIES | Latoya McCreary, Insurance Auto Auctions

By Collaborate Staff, August 4, 2014

In this episode of our Insider Series, Latoya McCreary, CMP, talks about trends she’s seeing in the industry, specifically the need to make a business case for the meetings and trade shows she plans. “Our CEO wants to understand the feedback…and see the event history,” she says. Her organization, Insurance Auto Auctions, produces more than 100 annual events, and one of her key initiatives right now is creating a strategic meetings management event manual that details all the elements of the planning program. “I don’t want us to miss any steps.”

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